What It Does
Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams.
Advertising tools include:
Campaign Manager 360: run ad campaigns and measure performance
Display & Video 360: manage display and video campaigns, bids, creatives, and audiences
Search Ads 360: manage search campaigns across Google Ads, Bing, Yahoo, Baidu, etc.
Analytics tools include:
Analytics 360: understand how users engage with your business
Optimize 360: run experiments and personalize content
Surveys 360: pose questions to broad populations of online users
Tag Manager 360: manage web and app tags from a single interface
Data Studio: create data visualizations
Why You Need It
Deliver Faster, Smarter Marketing
Built-in intelligence automatically surfaces your most valuable marketing insights so you can act quickly to achieve your goals
Gain More Control Over Your Marketing Investments
Easily see what parts of your marketing are working and make informed decisions to improve performance—ensuring that you’re delivering quality experiences.
Understand Your Audiences on a Deeper Level
Easily integrate and access your data to gain a deeper understanding of your customers and identify your most valuable audiences.
Share Insights Across Your Team
Make information and insights accessible to your entire enterprise so teams can work better together
Reach the Right Audiences
Easily connect data from across Google products, including Google Ads, to quickly uncover insights.
Tailor Your Measurement with Ads Data Hub
Use Ads Data Hub to join event-level campaign data from Google Marketing Platform and Google Ads with data from your own sources, such as a CRM system or marketing database, to run customized analysis that aligns to your specific business objectives while protecting user privacy.
