Digital Marketing Technologies

Power BI

What It Does

Power BI helps companies extract more insights hidden in their data and visualize it to inform decision making.

Owned by Microsoft, one of its key features is the ability to set up and access self-service analytics for decision support. Adobe Analytics Cloud also connects to Power BI to deliver comprehensive data capabilities. Power BI enables everyone in your organization to make confident decisions using up-to-the-minute analytics.

Why You Need It

Get Self-Service Analytics at Scale

Reduce the added cost, complexity, and security risks of multiple solutions with an analytics platform that scales from individuals to the organization as a whole.

Utilize Smart Tools

Find and share meaningful insights with hundreds of data visualizations, built-in AI capabilities, tight Excel integration, and pre-built and custom data connectors.

Protect Your Data Analytics

Gain leading sensitivity classification and data loss prevention capabilities to help keep your data secure and compliant—even when it’s exported.

Accelerate Big Data Prep

Simplify how you analyze and share large volumes of data. By using a data lake, you’ll reduce the time it takes to get insights and increase collaboration between business analysts, data engineers, and data scientists.

Find Answers Fast with AI

Take advantage of the latest advances in Microsoft AI to help non-data scientists prepare data, build machine learning models, and find insights quickly from both structured and unstructured data, including text and images.

Improve Efficiency and Accuracy of BI

Quickly identify differences and move content from development and testing to production with confidence using the simple visual cues in deployment pipelines.

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