What It Does
Google Display & Video 360 is a Demand Side Platform (DSP) that powers Programmatic Advertising within Google Marketing Platform.
DV360 enables end-to-end enterprise campaigns from media planning and creative development to measurement and optimization.
Campaign Management (including bid automation)
Audience Management (including Custom Audiences from your first-party data)
Access to Premium Ad Inventory (including YouTube Reserve and Google Preferred)
Integrated Measurement (including third-party integrations)
Why You Need It
Collaborate Across Teams
Manage creative, analytics, TV, and digital teams with a single product that brings everyone together to share insights, work more efficiently, and get closer to the data.
Reach the Right People
Access all of your audience insights in a single tool, so you reach the right people with your message.
Put Intelligent Automation to Work
Apply machine learning to automate steps like bidding and optimization, helping you respond to customers’ needs faster.
Control Your Campaigns
See precisely how your money is being spent and know exactly where your ads are running. You’re in control with Display & Video 360.
Simplify Cross-Channel Media Planning
Explore inventory and publishers across guaranteed and non-guaranteed buying types. Predict reach and frequency for your audience and budget. Easily compare channel performance with a common metric between television and digital video. Automate bidding with powerful machine learning algorithms.
Enable Data-Driven Creative
Easily tie your creative strategy to your data and media plans. Smart tools and workflow integrations make it easy to use data to inform your creative and tailor that creative based on audiences.