What It Does
Google Analytics 360 is the web analytics collection and visualization solution within Google Marketing Platform.
GA360 helps you understand how people use your sites and apps so you can take action to improve their experience. GA360 integrations go beyond Google products to include Salesforce Marketing Cloud.
Data Collection and Management
Data Analysis and Visualization
Why You Need It
Improve Customer Engagement
Get a better understanding of how users interact with your content across your websites and apps to improve customer experience.
Save Time and Effort
Utilize powerful platform integration and automation capabilities that save your team time and effort so they can focus on more valuable tasks.
Increase Customer Loyalty
Connect additional systems to measure all touchpoints across the customer journey to see what’s working and what’s not.
Increase Marketing ROI
Discover the advertising channel where your users convert the most to efficiently allocate your marketing budget and drive better ROI.
Drive Business Results
Leverage in-depth audience insights to create user segments and inform your digital marketing campaigns.
Collaborate with Ease
Enable effective cross-team collaboration via user-friendly interface and reports sharing capabilities.