What It Does
Google Data Studio is the free data visualization tool within Google Marketing Platform.
Google Data Studio turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports.
Data Studio is a great way to begin creating data visualizations and telling data stories before stepping up to a more powerful alternative such as Tableau.
Why You Need It
Unify Your Data in One Place
Build engaging reports that incorporate all of your data sources with features like built-in connectors, collaboration tools, and so much more. Easily connect your data from spreadsheets, Analytics, Google Ads, Google BigQuery and more.
Explore Your Data
Transform your raw data into the metrics and dimensions needed to create easy-to-follow reports and dashboards. Cleanse, combine, explore, and transform all your data without writing code or creating SQL queries.
Tell Impactful Stories
Create meaningful, shareable charts and graphs with a few clicks — just drag and drop. Customize everything and easily give viewers a way to select the data they want to see in a report from multiple sources.
Empower Your Teams
Arm people with the knowledge of your key metrics by sharing automated data dashboards that update regularly, so they can focus more on what matters. Individuals and teams can easily edit, view, add comments, and manage versions of dashboards and reports.
Put All Your Data to Work
Regardless of the data source, Data Studio handles the data authentication, access rights, and structure for use in calculations, transformations, and data visualizations. With pre-built data connectors, you can easily import data from multiple data sources.
Leverage Extensive Data Connectors
Data sources act as pipes to connect a Data Studio report to a collection of underlying data. Each source has a unique, pre-built connector to ensure your data is easy to access and use.