What It Does
Hubspot is an integrated marketing platform that is designed for smaller marketing teams.
Hubspot offers four subscription components including its Marketing Hub, Sales Hub, CRM Hub, and Service Hub, making it a great alternative to more complex solutions such as Salesforce Marketing Cloud.
The Marketing Hub offers functionality and premium features that include:
Social Media Integration
Traffic and Conversion Analysis
Why You Need It
Generate leads via a combination of inbound and outbound marketing: SEO tools, blog and content creation tools, video hosting and management, social media tools, analytics, and more.
CRM and Sales Enablement
Enable sales productivity with a full suite of features: contact/deal/task management, email tracking and scheduling, meeting scheduling, document sharing, quotes, and live chat.
Provide world-class customer service via live chat, customer ticket bots, customer service automation, customer feedback capture, multiple ticket pipelines, videos, and more.
Website CMS for Content and SEO
Build powerful websites that convert via a combination of blog and content creation tools, dynamic content, lead generation tools, smart content, live chat, and dozens of additional features.
Enterprise Marketing Functionality
Design and deploy enterprise marketing initiatives such as Account Based Marketing, multi-touch revenue attribution, adaptive testing, and much more.
Enterprise Sales Automation
Deploy enterprise sales support capabilities such as sales automation, predictive lead scoring, email sequences, multiple deal pipelines, automated reporting, and more.