What It Does
Optimizely is a delivery and experimentation platform that allows you to improve conversion, adoption, engagement, and retention.
Optimizely allows you to test UI and UX features and applications performance to determine which “win” (perform/convert best). Optimizely Web Experiments allows you to test message personalization, imagery, layouts, forms, and other drivers of conversion. Optimizely Full Stack allows you to also test conversion performance of mobile apps, TV apps, and IoT apps.
Why You Need It
Run More Experiments
Optimizely Web Experimentation is the world’s most powerful front-end A/B and multi-page experimentation product. It was built for the enterprise, with industry-first features like Exclusion Groups that let you safely run multiple experiments on the same page.
Dynamic Content Support
With features like Support for Dynamic Websites, the Optimizely platform is designed to simply work with your site out of the box.
Go Beyond A/B Testing
Deliver better customer experiences on every channel including mobile apps, messaging platforms and more. Add Optimizely Full Stack to optimize your entire customer experience.
Create with Clicks, Not Code
Brainstorm ideas and create them as experiments without relying on developer help using Optimizely’s industry-leading visual editor.
Test Audience Messaging
Segment your experiments by device, browser, campaign, or other custom segmentation to uncover key insights.
Empower business users and marketers with an easy-to-use visual editor. Get developers involved with extensions, robust APIs, and custom code flexibility. Enable your whole marketing team to collaborate in one place.