What It Does
Google Search Ads 360 (formerly known as DoubleClick Search) is part of Google Marketing Platform.
Its streamlined workflow and powerful reporting features enable buyers to efficiently run campaigns, while automated bidding improves campaign performance.
Search Ads 360 differs from Google Ads (Adwords) because it allows you to run marketing campaigns across multiple search engine accounts and offers more bid automation (e.g. keyword level).
Why You Need It
Respond in Real Time
Give your search campaigns an edge with up-to-the-minute data, and improve the performance of your search campaigns with Smart Bidding.
Build Connected Campaigns
Know what’s working and what’s not by connecting your search campaigns with your other digital channels. Use your Analytics 360 data to power your search campaigns and bid strategies, and use a single set of Floodlight tags to measure deduplicated conversions with Search Ads 360.
Make Better Decisions
Get the insights you need to understand the customer journey and make informed decisions. Use obust reporting features, attribution tools, and third-party solutions. Bring your data together with seamless integrations, including the ability to upload offline conversions and cross-channel reporting.
Support Commerce Goals
Automate your search ads, keywords, and bids on the fly with inventory-aware campaigns, seamlessly linked with Google Merchant Center. Adaptive Shopping Campaigns auto-optimize for peak performance and Google Ads Local Inventory Ads are fully supported.
Enjoy Smarter Audience Activation
Tailor your ads to your audience with full support for Google Ads RLSA campaigns. Use audience signals to refine your bidding strategy. Re-engage the right customers using display remarketing from search ads with search intent signals.
Get Full Integration Support
Integrations with the full range of Google Marketing Platform and third-party tools allow you to use all of your customer insights to deliver the right search ad to the right customer.