What It Does
Google Ads was formerly known as Google AdWords and Google AdWords Express.
Google Ads is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web.
Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customize their budgets and targeting, and start or stop their ads at any time.
Why You Need It
Drive Website Visits
Grow online sales, bookings, or mailing list signups with online ads that direct people to your website.
Drive More Phone Calls
Increase customer calls with ads that feature your phone number and a click-to-call button.
Increase Store Visits
Get more customers in the door with business ads that help people find your company on the map.
Set Budgets to Fit Your Business
Google Ads give you control over your advertising budget. Set a monthly budget cap, and never go over it. Plus, you can pause or adjust your spend anytime.
Mobile Campaign Access
Monitor your campaigns in real-time with custom notifications and review high-impact recommendations to improve performance and take action quickly with the Google Ads mobile app.
Run Video Ad Experiments on YouTube
Whether you want to understand different ads’ impact on brand metrics, conversions or CPAs, creative experiments for Video campaigns can quickly give you results and insights to improve your performance on YouTube.