Digital Marketing Technologies

Google Optimize 360

What It Does

Google Optimize 360 is part of Google Marketing Platform.

Google Optimize 360 makes website conversion optimization easier, including personalization, localization, and identifying new audiences.

Because of its integration with other Google Marketing Platform tools, you can unify your insights to improve performance. It even includes a visual editor to allow you to create a new page variant without needing to recode your site each time

Why You Need It

Enable Data-Driven Decisions

Because Optimize 360 is natively integrated with Analytics 360, you can use Analytics 360 reporting to quickly understand where to improve your site, and Optimize 360 to test your changes.

Improve Website Testing

Easily run website tests—including A/B, multivariate, and redirect tests—on your content to learn what works best. Then analyze your results with native statistical reporting built on your analytics data.

Deliver Personalized Experiences

Focus on specific user segments to deliver better, more personalized experiences to your customers. Powerful capabilities let you go even further to offer custom experiences to your Analytics audiences, without needing to build new ones

Make Changes Fast

Since Optimize was built on top of Analytics, you can get set up in minutes by adding a single line of code to your existing Analytics implementation. Once the code is added to your site, you can publish new experiences to your users with a few clicks.

Get More Customers

Quickly test different variations of your website, focus your experiment to your Google Ads, and see what works best for your customers.

Drive Accurate Reporting

Use Optimize’s Bayesian statistical methods to model the real-world performance of your experiments for more accurate results.


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