Digital Marketing Technologies

SalesForce Marketing Cloud

What It Does

Salesforce Marketing Cloud is an all-in-one enterprise platform.

It helps businesses manage email, marketing automation, digital advertising, data management, analytics, and more. Its integrated suite of tools and features includes:

Journey Builder
Email Studio
Mobile Studio
Social Studio
Digital Advertising
Interaction Studio
Data Studio
Google Marketing Platform (Integration)
Customer 360 Audiences
Content Management
Loyalty Management

Why You Need It

Customer Journeys

Use Journey Builder to create 1-to-1 customer journeys across all channels and departments.

Email Automation

Use Email Studio to build personalized email campaigns with the world’s #1 email marketing platform.

Data Activation

Use Audience Studio to capture and activate data from any source on a unified data management platform (DMP). Use Customer 360 Audiences to unify, segment, activate, and analyze all of your customer data (CDP).

1:1 Advertising

Use Advertising Studio to target 1-to-1 advertising using your CRM data to acquire and re-engage customers.

Customer Experience

Use Interaction Studio to visualize, track, and manage real-time customer experiences—driving valuable engagement at the right moment, just the way your audience prefers.

Third-Party Integrations

Extend your data, insights, and engagement capability by integrating with Google Analytics 360, Data Studio, and Pardot.


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