What It Does
Salesforce Marketing Cloud is an all-in-one enterprise platform.
It helps businesses manage email, marketing automation, digital advertising, data management, analytics, and more. Its integrated suite of tools and features includes:
Google Marketing Platform (Integration)
Customer 360 Audiences
Why You Need It
Use Journey Builder to create 1-to-1 customer journeys across all channels and departments.
Use Email Studio to build personalized email campaigns with the world’s #1 email marketing platform.
Use Audience Studio to capture and activate data from any source on a unified data management platform (DMP). Use Customer 360 Audiences to unify, segment, activate, and analyze all of your customer data (CDP).
Use Advertising Studio to target 1-to-1 advertising using your CRM data to acquire and re-engage customers.
Use Interaction Studio to visualize, track, and manage real-time customer experiences—driving valuable engagement at the right moment, just the way your audience prefers.
Extend your data, insights, and engagement capability by integrating with Google Analytics 360, Data Studio, and Pardot.