What It Does
Salesforce Marketing Cloud is an all-in-one enterprise platform.
It helps businesses manage email, marketing automation, digital advertising, data management, analytics, and more. Its integrated suite of tools and features includes:
Journey Builder
Email Studio
Mobile Studio
Social Studio
Digital Advertising
Interaction Studio
Data Studio
Google Marketing Platform (Integration)
Pardot
Datorama
Customer 360 Audiences
Content Management
Loyalty Management
Why You Need It
Customer Journeys
Use Journey Builder to create 1-to-1 customer journeys across all channels and departments.
Email Automation
Use Email Studio to build personalized email campaigns with the world’s #1 email marketing platform.
Data Activation
Use Audience Studio to capture and activate data from any source on a unified data management platform (DMP). Use Customer 360 Audiences to unify, segment, activate, and analyze all of your customer data (CDP).
1:1 Advertising
Use Advertising Studio to target 1-to-1 advertising using your CRM data to acquire and re-engage customers.
Customer Experience
Use Interaction Studio to visualize, track, and manage real-time customer experiences—driving valuable engagement at the right moment, just the way your audience prefers.
Third-Party Integrations
Extend your data, insights, and engagement capability by integrating with Google Analytics 360, Data Studio, and Pardot.
